I love what I do for a living, but I’ve always been quick to write off my physical work as little more than future landfill material. I’m proud of what I make, but have no grand illusions of it living on with the revere reserved for the Massimo Vignelli’s of the world.
I brought up this ephemeral nature of our work with Eric Hurtgen, and he mentioned that this is exactly why he enjoys working with more culturally influential clients like restaurants and artists. Be they large or small, culturally impactful projects directly affect people and society. At the end of the day, design impacting someone’s life or outlook far outweighs the initial piece that serves as a catalyst. I should have realized that earlier.
My work may prove disposable, but hopefully the impact it has is not.